Custom Eyeliner Boxes

Sizing for pencils, pens and liquid liners

Measure the full length with the cap on, and the widest point, which is usually the cap or the clip.

A pencil liner is almost uniform, but a liquid liner often has a wider cap and a brush that must not be pressed. Measure the longest and widest point, then allow a little clearance so the liner slides in without catching on the tuck flap.

If a sharpener or a smudger end comes in the same box, check that the extra part does not push the liner off-centre.

• Measure with the cap on
• Widest point is often the cap
• Allow slide-in clearance

Hanging, standing or both

Eyeliners are often sold on hooks, so decide early whether the carton needs a hang tab.

A hang tab is a flap at the top with a die-cut hole or euro-slot. It extends the carton and changes how the artwork is laid out, so it is easier to plan from the start than to add later.

Cartons that stand on a counter need a flat, square base. A crash-lock base is rarely needed for something this light; a simple tuck at each end usually holds.

Designing for a narrow front

With a front panel barely wider than a finger, the shade name and brand need to be readable at arm's length.

Long side panels carry more than the front: product name running vertically, shade swatch, and directions. A colour block or swatch that matches the liner shade helps shoppers pick from a row of identical shapes.

Ingredient lists and warnings for eye products can be long, so tell us what the carton must carry and we set it on the dieline before the size is fixed, letting you see on the proof that it reads comfortably.