Custom Face Mask Boxes

Two kinds of mask, two kinds of box

Sheet masks go in flat, wide cartons; jar and tube masks go in upright cartons like other skincare.

A sheet mask sachet is roughly the size of a postcard and almost flat, so a pack of five or ten needs a shallow, wide box - more like a card wallet than a bottle carton. A clay or anti-ageing mask in a jar needs a cube-like carton, often with an insert that keeps the jar from turning and the lid from loosening.

Brands that sell both often keep one graphic style across the two shapes so the range still looks like a family.

• Sheet masks: flat, wide multipack
• Jar masks: upright carton with insert
• One look across both shapes

Dispensing sheet masks

A tear-open front or a lift-up lid turns a sheet mask box into a dispenser on a bathroom shelf.

A perforated panel on the front, or a hinged lid, lets the customer pull out one sachet at a time without opening the whole box. This suits ten-packs especially, which are kept and used over weeks. Mark the perforation clearly so it tears where it should and not across the artwork.

Anti-ageing and premium masks

Higher-priced masks often use rigid or lidded boxes, with room for a spatula, brush or leaflet.

Overnight and anti-ageing masks are often sold as a treatment, so the box tends to be more finished: a heavier carton or a rigid box with an insert, with space for an applicator. Keep wording about ageing and skin effects to what the product's own testing supports, and we print it exactly as you approve it.

Box text and sachet text

Where the information goes depends on whether the sachets are sold only in the box or one at a time as well.

If sachets are sold only inside the box, the outer carton often carries most of the information; if they are also sold singly, each sachet usually carries its own full text. Directions, ingredients, net contents and batch codes are the usual items to plan for.