Made to your size- 100 boxes
- Custom sizes & styles
- Free dieline support
- Quality print options
- Proof before production
- 8–12 business day production
Mascara boxes are long, narrow folding cartons built around a slim tube with a wand cap. They are among the narrowest boxes in cosmetics, which makes small differences in fit very noticeable: too loose and the tube rattles, too tight and it is hard to pull out. Many mascara cartons are designed to be seen standing in a row on a beauty counter, so the front face and the top panel carry most of the brand.
Long, slim and precise
Custom Mascara Boxes
✓Clear proofing before productionSee our process
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Tell us what you are packing and we’ll reply with practical options.
Product features
Built around the jobSquare or round tube fits
Counter-row front design
Brush shape illustration space
Mini and sample sizes
Variant colour bands
Vertical barcode placement
Insert for slimmer tubes
Specifications made for your product.
Technical snapshotEvery final specification is confirmed against product weight, packing method, print coverage, route, and order volume.
View artwork preparation guide- SKU
- bm-1109
- Dimensions
- Custom-made around the product and packing workflow
- Materials
- SBS paperboard, Metallised board, Recycled paperboard
- Printing
- CMYK, Pantone, white ink, or unprinted
- Finishes
- Matte, gloss, soft-touch, foil, embossing, spot UV
- Quantities
- Starting at 100 on selected configurations
- Proofing
- Dieline and digital proof
Make a narrow face count.
Artwork and materialsOn a mascara carton the slim front and the top panel do most of the selling, so we set the brand and variant to read clearly in a counter row. Our packaging guides cover sizing, materials, print, and cost in more depth.
Front, top and long sides
We lay out the narrow front for a vertical brand name and variant, keep the top panel strong for counter rows, and place the barcode and eye-area warnings on the back and sides.
Explore print and finishesBoard and metallic finishes
Plain paperboard gives clean, even colour, metallised board adds a mirror shine behind the print, and recycled board suits a quieter look. Foil and spot gloss pick out a brand name or brush illustration on the front.
Explore material decisionsChoose your box
Tell us the tube size with the cap fitted, the variants in your range and how they will be displayed.
Request a quote
We recommend a carton fit, board and finish for your tube.
Finalize the order
Approve the carton size, board, finishes, number of variants and your delivery details.
Build the dieline
We draw the carton around your tube's cap and barrel, with light contact on the flats and end clearance.
Approve the proof
Check the vertical brand name, variant colours, barcode and warnings on every narrow panel of the digital proof.
Roll on production
Your mascara cartons are printed, cut and folded, then checked for fit and packed for delivery.
Best for
MascaraLiquid eyelinerBrow gelsLash serumsWhat changes the price.
Cost factorsEvery project is quoted individually. These are the choices that move the price on almost every order.
- Fit tolerance
- Very narrow cartons need accurate cutting and folding to fit the tube well.
- Range variants
- Waterproof, volume and lengthening versions with different artwork add print versions.
- Finishes
- Metallic board, foil and spot gloss are common on mascara and each adds cost.
- Quantity
- Small cartons use little board each, so set-up is a larger share of the cost on short runs.
Buyer guidance
Choosing this format
Fitting a narrow tube
With a box only a little wider than a finger, a millimetre of clearance changes how the box feels.
Measure the tube diameter at the cap, the body and the base, as mascara caps are often wider than the barrel. A square carton around a round tube leaves gaps in the corners; this is normal, but the flats should touch the tube lightly.
Send us those measurements and we build the carton around them; the dieline shows the exact inside size, so you can check the fit before anything is cut. The aim is a tube that drops in without forcing and does not fall out when the box is tipped.
- Measure cap and barrel
- Light contact on the flats
- Drops in, stays in when tipped
Keeping the wand sealed
The tube must stay closed in the box, or the formula dries and the wand can leak.
A carton that is too short presses on the cap and can work it loose on a bumpy journey. We allow a small gap at the top and bottom so the tube sits without end pressure.
Some brands add a shrink band or seal on the tube itself; check the carton height still clears it.
Designing for a counter row
Mascara is often seen as a row of narrow faces, so the front panel and the top must work at a glance.
On a narrow front panel, the product type and the brand name usually run vertically, with the claim or variant name in a contrasting colour. Many brands show the brush shape, since it is a buying point.
Ingredients and warnings go on the back and sides. Eye-area products often carry extra use and safety warnings, so give them enough of the back panel to stay readable.
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Explore box styleQuestions about mascara boxes.
Box style FAQsWe’ll confirm the exact details that apply to your structure and volume.
Read all frequently asked questionsCan a mascara box also fit a liquid eyeliner?+
Often, yes, if the two tubes are close in length and width, which is common within one brand's range. Liquid liners are usually slimmer, so where the widths differ by more than a couple of millimetres we either make a separate size or add a small card insert at the base to hold the narrower tube steady. Send us both measurements with caps on and we recommend the better option.
How should waterproof and volume versions differ on the box?+
We usually recommend one carton design across the range, changing the colour band, the variant name and sometimes the brush picture, so the range reads as a family in a row. We make the variant word large on the front and top panels so shoppers pick the right one. A different foil colour per variant is very clear too, though each version is then printed as its own run.
Where does the barcode go on a mascara carton?+
We place it where it scans properly, usually running vertically on the back panel or on the base, because a slim side panel is often too narrow to fit a barcode across. A barcode can only be shrunk so far before scanners struggle, so we keep it at a readable size and show its position on the proof for you to approve.
How are mini and sample mascaras packaged?+
We make a short version of the same narrow carton, so minis match the full-size range, or fit several minis into one set box. A mini tube is short and light, so a simple tuck at each end holds it well. The panels are very small, so tell us what the text must include and we lay it out on the proof to make sure it all fits.
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