Made to your size- 100 boxes
- Custom sizes & styles
- Free dieline support
- Quality print options
- Proof before production
- 8–12 business day production
Makeup boxes cover the flat and multi-item side of beauty: thin palettes that slide into a sleeve or carton, gift sets that hold several products in one insert, and PR kits sent to creators where the unboxing is filmed. Each needs a different build, from a slim printed carton to a rigid magnetic box with a fitted tray. The common thread is a precise insert, since makeup sets mix shapes that all need their own place.
Palettes, sets and PR kits
Custom Makeup Boxes
✓Clear proofing before productionSee our process
Get a free quote
Tell us what you are packing and we’ll reply with practical options.
Product features
Built around the jobMulti-cavity set inserts
Rigid and magnetic kit boxes
Unboxing-ready interiors
Brush handle slots
Lift-out storage trays
Soft-touch with foil logo
Top-layer message card
Specifications made for your product.
Technical snapshotEvery final specification is confirmed against product weight, packing method, print coverage, route, and order volume.
View artwork preparation guide- SKU
- bm-1108
- Dimensions
- Custom-made around the product and packing workflow
- Materials
- SBS paperboard, Wrapped rigid board, Card, foam or pulp inserts
- Printing
- CMYK, Pantone, white ink, or unprinted
- Finishes
- Matte, gloss, soft-touch, foil, embossing, spot UV
- Quantities
- Starting at 100 on selected configurations
- Proofing
- Dieline and digital proof
Set the scene for every reveal.
Artwork and materialsMakeup boxes range from slim palette sleeves to rigid PR kits. The outside, the inside lid and the insert layout together decide how the reveal looks. Our packaging guides cover sizing, materials, print, and cost in more depth.
Sleeve, lid lining and insert
We set your artwork on the sleeve, carton or rigid wrap, and plan the inside lid print as part of the reveal. The insert layout is shown with every product well and brush slot in place.
Explore print and finishesSBS, rigid board and inserts
SBS suits slim palette sleeves with sharp print, and wrapped rigid board gives sets and PR kits a richer feel. Soft-touch with a foil logo is a popular finish, and card, foam or pulp inserts hold each piece.
Explore material decisionsChoose your box
Tell us every product in the set, its size with caps on, and how it is sold.
Request a quote
We recommend the build, insert material and finishes, from a palette sleeve to a magnetic kit.
Finalize the order
Confirm the build, board, wrap, finishes, insert layout, message card and the quantity you need.
Build the dieline
We draw the box and insert around your products, with a well or slot for each piece.
Approve the proof
Review the outside, inside lid, insert layout and every finish area on the digital proof.
Roll on production
Your makeup boxes are printed, finished, assembled and checked, then carefully packed ready for your products.
Best for
Eyeshadow and blush palettesMakeup gift setsInfluencer and PR kitsHoliday and limited editionsWhat changes the price.
Cost factorsEvery project is quoted individually. These are the choices that move the price on almost every order.
- Build
- A flat palette sleeve is the simplest; a rigid magnetic PR box is many times more material and labour.
- Insert cavities
- Each different product shape in a set needs its own cut-out, and complex inserts take longer to make.
- Finishes
- Foil, holographic board and soft-touch are common in makeup and each adds a production step.
- Kit assembly
- PR kits with cards, ribbons and several products take more time to pack by hand.
Buyer guidance
Choosing this format
Palette packaging
A palette is thin and flat, so its box is usually a slim sleeve or a shallow tuck carton.
Eyeshadow and blush palettes are often only a centimetre or two deep, with a hinged lid and a mirror. A printed sleeve that slides over the palette shows off the design and adds little bulk; a shallow carton gives more protection and more room for text.
Pressed powder can crack if a palette is dropped flat, so a snug fit with no movement matters more than extra padding.
- Sleeve for display
- Shallow carton for protection
- Snug fit protects pressed powder
Inserts for mixed sets
A set of a palette, a mascara and a lip product needs one insert cut to three different shapes.
Measure every item in the set with caps on, and decide how they should lie: tubes flat, a palette face up, brushes along one edge. We cut the insert to those outlines so each piece sits in its own well, and you see every well on the dieline before anything is made.
Card inserts are light and recyclable, foam holds odd shapes tightly, and moulded pulp suits heavier items. Leave a finger notch beside each piece so it lifts out cleanly.
Building a PR kit
A PR kit is opened on camera, so the order things appear in matters as much as the box.
Most PR kits use a rigid or magnetic box with a printed inside lid, a top layer with a card or message, and the products set in a fitted tray below. The lid reveal and the first thing seen are planned like a short story.
Kits travel by courier, so they still need a shipping carton outside. A plain mailer box keeps the presentation box clean for the moment it is opened.
Related packaging formats
Compare your options
Magnetic Boxes
Rigid boxes with a hidden magnet in the lid, for a deliberate first open.
Explore box style
Rigid Boxes with Inserts
Rigid boxes with fitted foam, board or wrapped inserts that hold each product exactly in place.
Explore box style
Sleeve Boxes
A printed sleeve over a plain tray or box, so one structure serves a whole range.
Explore box styleQuestions about makeup boxes.
Box style FAQsWe’ll confirm the exact details that apply to your structure and volume.
Read all frequently asked questionsWhat is the difference between a makeup box and an eyeshadow box?+
An eyeshadow box is built around one palette, usually as a slim carton or sleeve. A makeup box covers the wider jobs: gift sets mixing a palette, a mascara and a lip product, holiday editions, and PR kits with several items in a fitted tray. For a single palette we recommend an eyeshadow box; once the box holds different products, we make a makeup set box fitted to each item.
Can a makeup set box be reused by the customer?+
Yes, especially a rigid box with a magnetic lid, which customers often keep for brushes or small products. That is part of why brands choose it for sets and PR kits. We can make the insert lift out, so the empty box becomes a plain storage tray, and print the inside of the lid so it looks good every time it opens.
What finishes suit a makeup gift set box?+
For gift sets we often recommend soft-touch lamination with foil on the logo, which feels rich in the hand and catches the light on a shelf. Embossing adds texture, and a printed lid lining gives a reveal when the box opens. Tell us the look you want and we show the finishes together on the proof.
How are makeup brushes held in a set box?+
We cut a long slot in the insert for each brush, shaped to the handle, so the head sits clear of any pressure and the bristles keep their shape. Powder products get their own wells away from the brushes, so loose powder stays out of the bristles. Send us the brush lengths and product sizes and we lay out the insert around the full set.
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