Custom Eyeshadow Boxes

Protecting pressed powder

Pressed shadow cracks when the palette bends or takes a knock, so the box should stop it moving and flexing.

Most palettes are a card or plastic case holding metal pans of pressed powder. A drop onto a corner, or pressure in the middle of a thin case, can crack the pans. A snug outer box spreads that load and keeps the palette from sliding about.

For larger or heavier palettes, a stiffer board or a thin insert under the palette adds support without much extra cost.

• Fit close to the palette
• Stiffer board for big palettes
• Pans crack on corner drops

Carton, sleeve or collector's box?

A carton is the everyday choice, a sleeve shows off a printed palette, and a rigid box suits a collector launch.

If the palette case is already printed, a sleeve that slides over it lets the design show at the open ends and keeps packaging to a minimum. A folding carton fully encloses a plainer case.

Rigid boxes with magnetic lids are often used for limited editions and collaborations, where the box is kept after the palette is used.

A shade map buyers can trust

Buyers want to see every colour before they open the pack, so print the shade layout true to the pans.

A printed map of the shades on the back, with names, lets shoppers judge the palette without a tester. Colour accuracy matters, because shimmers and pale shades are hard to reproduce in four-colour print, so send us a colour reference for each pan and we match the map to them.

A window is less common on palettes because the case itself is usually closed. Where the case has a clear lid, a window in the carton can line up with it.

Ingredients and colour additives

Palettes list ingredients for every shade, which can take more room than expected.

Colour additives are often listed shade by shade, so the list grows with every pan in the palette. Settle the shade list before the artwork is final, and leave enough panel space for the full list at a readable size.