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Sustainability

Sustainable Packaging Materials: A Practical Guide

Compare recycled paperboard, kraft, corrugated fiber, coatings, and the decisions that make packaging easier to recover.

Recycled kraft board, corrugated card, a moulded pulp tray, cream paper, paper shred and a green sprig on an oak table

The best custom packaging decisions connect structure, material, print, and logistics. Use this guide to prepare a clearer brief and ask better questions before production.

Design for the recovery system

Sustainable packaging starts with the system available after use. Paper-based structures are widely understood and often recoverable, but mixed materials, permanent magnets, plastic windows, and heavy laminates can complicate that journey.

Use less before using different

Right-sizing, lighter board, and simpler structures can reduce material and transport impacts without compromising the experience. The best result is a package that uses enough material to protect the product—and no more.

Make disposal clear

Simple on-pack instructions help customers separate inserts and understand local recycling expectations. Keep claims specific and verifiable rather than relying on broad green language.

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