Foam inserts, plain or with a printed top.

What is a foam insert?

It is a block of foam cut with cavities shaped to your product, so it sits snugly and is cushioned on every side.

Foam absorbs knocks and drops better than any board, and holds a product firmly without scratching it, so it is the usual choice for glass, electronics and anything fragile or high-value. It suits rigid and magnetic boxes in particular, where a snug, cushioned fit feels as premium as it protects.

Unlike board inserts, foam is cut as a block rather than folded, so it arrives ready to use.

• The most protective insert
• Snug, scratch-free hold
• Arrives ready to use

Plain foam inserts

Plain foam is chosen by colour - its smooth cut face is the finish.

Black and charcoal foam look sleek and hide marks; white and grey suit lighter, cleaner packaging. The colour shows on the top face and inside every cavity, so pick one that sets off your product.

Plain foam is the simpler and lower-cost of the two, and the classic look for tech, tools and accessories.

Printed foam inserts

A printed card or paper sheet is laminated onto the top of the foam, and the two are cut together, so the print and the cavities line up exactly.

When the box opens, the customer sees your artwork - a logo, a pattern, a product name - with the product sitting in its cut-out. Underneath, the foam still cushions it. Premium electronics and accessories are often packed this way, because it combines a branded reveal with real protection.

The foam itself is not printed: the card top carries the artwork and covers the foam's face, so the foam shows only at the cut edges and inside the cavities. Choose a foam colour that suits the print.

• Printed card laminated on top
• Cut together, so cavities line up
• Foam shows only at the edges

When is foam the right insert?

Choose foam when the product is fragile, valuable or must not move at all.

Glass bottles, fragrance, electronics, watches and jewellery all suit it. For light retail products a cardboard insert is enough and costs less, and for sturdy goods that simply need keeping apart, corrugated dividers do the job.

Your insert and your box, proofed together

We size the foam to the inside of the box it sits in, so the lid closes cleanly on a snug fit.

Dieline support is free, and you approve a digital proof before anything is cut or printed.